Who we are

Our History/What we believe:

Founded in 2013, Prairie Sky Strategy serves individuals, small and medium-sized organizations, not for profits and large international firms to help achieve their next level of growth in western Canada. 

We specialize in local insights and strategy, government relations, public affairs, communications,  business development and Indigenous relations.

Our name represents the wide-open, endless opportunities and optimism we believe is western Canada and beyond.

Our team is known for their get it done, common sense “prairie folk” attitude while being hyper-focused on getting you results.

Our focus is being the bridge to your sustainable growth.

 As a company we value:
 
  •     Integrity
  •     Win-Win Relationships
  •     Respectful Work Environments
  •     Innovation
  •     ‘Work Hard, Enjoy Life and Have Fun’ Philosophy
  •     Teamwork

Our Team:

We are a team of local professionals providing responsive and personalized services – meaning you get access to a local and experienced advisor.

We also don’t need to fly someone into a local area to gather local insights. We grew up here, have families here and built successful careers and networks here.

All of which saves your organization time, and leads to better results.

Prairie Sky’s growing team includes individuals with a complementary range of backgrounds and skillsets that have worked in the highest levels of government and business across western Canada and Ottawa.

Jeff
Sterzuk

President

Jeff brings 30 years of experience in the private, nonprofit and public sectors in Saskatchewan, BC and Alberta. Prior to starting Prairie Sky in 2013, Jeff spent five years as Chief Operating Officer at Impact Society and 15 years in the financial services sector with Investors Group and RBC Dominion Securities.

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Experience:

  • Energy
  • Transportation
  • Infrastructure
  • Health Care
  • Financial Services
  • Real Estate

Mat
Steppan

VICE-PRESIDENT

Born and raised in Fort McMurray, Mat Steppan has more than 20 years of experience in government, post-secondary and the non-profit sector. Over his career, Mat has established a successful record of building positive relationships with elected representatives, government officials, and their staff on both sides of the government relations table and across the political spectrum. 

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Experience:

  • Energy
  • Government
  • Non-Profit
  • Informing Provincial Policy & Budget

Richard Truscott

VICE-President

Richard is a highly respected veteran in Alberta’s political landscape, with over 30 years of expertise in public policy, advocacy, government relations, crisis and strategic communications, and issues management. His comprehensive skill set supports Prairie Sky Strategy’s clients in navigating and achieving their public affairs goals across Western Canada.

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Experience:

  • Public Policy & Advocacy
  • Government
    Relations
  • Crisis & Strategic Communications
  • Public Relations
  • Issues Management

Sacha
Effendi

Director of Operations

Sacha is a dedicated professional with extensive administrative experience in the legal and public affairs consulting industry. Sacha plays a pivotal role in leading operations and ensuring the smooth functioning of the office. Her expertise in administrative management is complemented by her ability to support and coordinate with Prairie Sky’s consultants, facilitating their work and contributing to the overall success of the team.

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Darin
Banadyga

Senior Strategy Advisor

Darin has diligently worked to improve quality of life for the people of Saskatchewan  for his entire career.  He brings more than thirty years of experience in the education and provincial government sectors as a school administrator, chief of staff and senior level civil servant.

He has highly developed expertise in stakeholder relations, public sector governance and public policy development and implementation.   

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Experience:

  • Sport, Recreation and Tourism
  • Arts, Culture and Creative Industry
  • Provincial Government
  • Municipal Government
  • Gaming and Lottery
  • Public Policy
  • Non-Profit Sector

Theo
Bryson

Senior Strategy Advisor

Theo brings extensive expertise in government and agriculture to his role as Senior Strategy Advisor. He provides strategic policy analysis and insights, stakeholder relations, and market intelligence across the agriculture, agri-business, municipal, and natural resource sectors.

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Experience:

  • Agriculture & Agri-food
  • Natural Resources
  • Municipal Affairs
  • Health Care
  • High Performing Organizations

Jim
Dinning

Senior strategy advisor

After 20 years of government service and +20 years of business leadership, Jim Dinning brings his experience to PSS.

He is chair of Russel Metals Inc (RUS-T) and Desjardins-owned Zag Bank. He chairs Western Investment Company (WI-V) as well as Ontario Teachers-owned Heritage Royalty’s Advisory Board.

He is a trustee of the Killam Trust and director of the Muttart Foundation. For the last 10+ years, he has served as the lead faculty member of the Max Bell Public Policy Training Institute.

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Kevin
Doherty

SENIOR STRATEGY ADVISOR

Kevin has vast experience in the private, public and not for profit sectors over the past 30 years.  Kevin joined Prairie Sky Strategy in March of 2018 and enjoys working with a variety of clients.  Prior to that, Kevin served as an MLA for Regina Northeast and served in Cabinet in several different capacities including Finance, Advanced Education, Parks, Culture and Sport and as Minister Responsible for SaskTel.

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Experience:

  • Finance
  • Government
  • Non-Profit Sector
  • Healthcare
  • Post-Secondary Education
  • Industrial

Rick
Fraser

Senior Strategy Advisor

Rick Fraser has dedicated over two decades to serving Albertans through health care, public safety, elected office, and grassroots community leadership. A lifelong Calgarian, Rick’s journey began in the rinks—playing junior and minor professional hockey—before shifting his focus to frontline care and public service.

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Experience:

  • Government Relations
  • Public Policy
  • Health Care
  • Education
  • Non-Profit Sector

Cameron
Friesen

Senior Strategy Advisor

Cameron is a veteran of the Manitoba Legislative Assembly and a former Cabinet Minister, bringing a wealth of experience and expertise to help clients navigate the complexities of government, policy, and regulatory environments.

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Experience:

  • Strategic Partnerships
  • Business and Strategic Initiatives
  • Energy
  • Healthcare
  • Mental Health and Addictions

Whitney
Issik

Senior Strategy Advisor

Whitney, a seasoned professional with a 35-year track record, consistently carves out pathways to success for her clients. Her deep-seated understanding of decision-making processes in business and government sectors, coupled with her expansive network, uniquely positions her to steer through the public policy terrain, effectively amplifying clients’ concerns to decision-makers.

With experience on both sides of the decision-making table, Whitney adeptly navigates success routes for the business and non-profit sectors alike.

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Experience:

  • Government
  • Environment/Climate/ Sustainability
  • Energy-Oil & Gas/Wind & Hydro
  • Telecommunications
  • Project Coordination
  • Public Policy-Federal & Provincial
  • Arts, Culture, Sports
  • Women’s Advocacy
  • Land Use Policy

Dania
Hussain

Associate

Dania is a recent graduate of the University of Calgary, completing a Bachelor of Arts in Political Science with Distinction. Throughout her studies, Dania gained experience working in varying roles including the 2021 Calgary municipal election, the 2019 University of Calgary Students’ Union general election, and the University of Calgary’s 76th Student Legislative Council.

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Grant
McLellan

Senior Strategy Advisor

Grant McLellan was born and raised in Holdfast, Saskatchewan, where he grew up working on his family’s grain farm. After earning his bachelor’s degree from the University of Regina, Grant embarked on a 10-year career with the provincial government, serving under both Premier Brad Wall and Premier Scott Moe.

From 2017 to 2022, Grant was the Chief of Staff to the Ministers of Parks, Culture, and Sport, Government Relations, Agriculture, and finally Immigration and Career Training and Trade and Export Development.

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Experience:

  • Municipal Relations
  • Agriculture and Agri-Tech
  • International Trade
  • Crisis Management
  • Strategic Communications

Paul
Merriman

Senior strategy advisor

Paul’s broad range of experiences and his unwavering service to his community, including 13-years as a cabinet minister in a diverse range or portfolios, have provided him with a unique perspective on Saskatchewan and the intersection of businesses, the not-for-profit sector, and government.

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Experience:

  • Small Business
  • Healthcare, Seniors, Mental Health and Addictions
  • Indigenous – First Nations and Métis Relations
  • Public Safety, Policing, Emergency Management/Preparedness
  • Community Based Organizations

Dan
Nielsen

Senior Strategy Advisor

Dan Nielsen is a born and raised Edmontonian who brings over 15 years of experience working in municipal government with the City of Edmonton and through liaising with other municipalities – both urban and rural – across Canada, the United States, and around the world. He spent 13 years working in Edmonton’s City Hall with over eight years in the Mayor’s Office across two Mayors serving as a senior advisor. In addition, he has held leadership roles in campaigns ranging from school board trustees, municipal, provincial and federal elections.

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Experience:

  • Climate change adaptation/mitigation/energy transition 
  • Housing (affordable and permanent supportive housing, market multi-unit) 
  • Indigenous reconciliation and relations 
  • Active transportation  
  • Mental health/addiction 
  • Regional transit system 
  • Stakeholder relations 
  • Policy development  

Leigha
Parsons

Senior Strategy Advisor

Leigha Parsons joins Prairie Sky with 25 years of experience in the energy sector, mainly progressing Indigenous engagement for various projects and operations in Western Canada.

Her work involves strategic collaboration between proponents and Indigenous communities, identifying mutual interests and opportunities.  Over her career, Leigha has gained a keen understanding of land access agreements and regulatory requirements for First Nation consultation. As an engagement professional, she has developed strong working relationships under complex circumstances, coordinated agreement negotiations, and provided regulatory support on Indigenous matters for on large scope energy projects.

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Experience:

  • Indigenous Engagement
  • Strategy Development
  • Project Management
  • Regulatory Support for Indigenous Matters
  • Conflict Resolution and Negotiation

Line
Porfon

Senior Strategy Advisor

Line is a strategic and collaborative executive leader with more than three decades of experience in not-for-profit and public service administration. She is known for building high-performing teams, guiding organizations through change, and delivering results that drive growth.

Throughout her career, Line has led transformative strategies and programs across health care, housing, and social services. While serving with the Alberta Government, she played a pivotal role in shaping major initiatives, including Alberta’s Primary Health Care Initiative, the Affordable Housing Initiative, the 10-Year Plan to End Homelessness, and the Social-Based Assistance Review.

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Experience:

  • Strategic Planning and Governance
  • Healthcare, Housing, Seniors, Social Services, Mental Health and Addictions
  • Non-Profit Sector, including Employee Life and Health Trusts and Benefit Plans 
  • Stakeholder Engagement
  • Public Policy and Advocacy (Provincial and FPT)

Jessica
Taylor

Administrative Assistant

Jessica brings over 17 years of diverse experience in the financial services industry, having excelled in frontline operations, customer service, administration, and head office executive support roles.

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Ben
Thibault

Senior Strategy Advisor

Ben brings his expertise in renewable energy and environment, energy, climate and electricity policy to provide strategic policy analysis and insights, government relations, and market intelligence advice to renewable energy and cleantech clients across Canada, the US and overseas.

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Experience:

  • Renewable Energy
  • Power and Utilities
  • Clean Technology
  • Carbon Markets
  • Environment and Climate Policy

Ken
Veldman

Senior Strategy Advisor

Ken Veldman is a seasoned leader with over 30 years of experience in  leadership roles in trade, transportation, investment attraction, and economic development across British Columbia.   His career has been deeply rooted in communities throughout the north and interior of the province, where he’s developed a profound understanding  of British Columbia’s diverse and complex tapestry of interests.

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Experience:

  • Trade Infrastructure 
  • Transportation and Logistics
  • Natural Resource Sectors
  • Indigenous, Stakeholder & Community Engagement
  • Environmental Planning & Decarbonization
  • Economic Development & Analysis

Giving Back:

We leverage our many years of board experience and work in the not-for-profit sector to provide pro bono service and financial support to community and charitable groups.

Organizations our team has sponsored or volunteered with include local food banks in major cities across Western Canada, the Canadian Mental Health Association, and the Canadian Little League Baseball Championships.

We value the vital role non-profits play in communities and our goal is to help them strengthen their effectiveness and expand their impact.

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