What we do
At Prairie Sky Strategy we develop the strategy to bridge the gap between where your organization is today, and where you want it to be tomorrow.
You have growth objectives. You may have regulatory challenges. You may be headquartered in another jurisdiction and need “boots on the ground” in-market providing local insights, analysis and execution. That’s where Prairie Sky comes in.
We assist local, national and international organizations to identify barriers to success, and develop and implement a strategic roadmap to capitalize on the endless opportunities in Western Canada and beyond.
We deliver with an expert team in the following areas.
Local Insight And Strategy
your bridge to local connected advisors
At the core of what we do at Prairie Sky is local insight and strategy from our expert team of local advisors throughout Western Canada.
With a combined experience of 300+ years in the highest levels of government and business in Western Canada, our team specializes in three key areas to help your business grow: Government Relations, Public Affairs, and Communications, and Business Development.
Government Relations and Public Affairs
Your Bridge To Government
Solving issues and working with governments can be challenging due to their complexity, constantly changing personnel and large organizational structure.
We simplify government.
Our experienced team has worked in the highest levels of Western Canadian government, including former cabinet ministers, Chiefs of Staff, Ministerial Assistants, and staff members serving in Prime Ministers’ offices in Ottawa and more.
That experience means we can help navigate the various structures to build a bridge to a positive relationship with local, provincial or national governments.
Our team will work with you to provide:
- Strategic advice on the most effective way to engage with government
- Market insights to understand the current and future political and policy trends
- Simplify permitting and regulatory processes to ensure projects are on time and budget
- Creating concise and compelling presentations and key messages to government
- Helping you identify and access government funding programs
- Strategic communications and advocacy to ensure your message is heard
- Crisis communication and public relations to effectively reach out and engage with key audiences at critical times
The key is building a positive and productive long-term working relationship with the right people in government.
Public Relations and Communications
Your Bridge to the Public
Prairie Sky consultants have extensive expertise in creating and launching effective communications strategies and public relations initiatives.
Our experts will ensure you have the right messages at the right time to best reach your target audiences in support of your business goals.
Are you dealing with a crisis? Or need to prepare in case one happens? Our experts are well-versed in crisis management strategics and techniques. We have the talent and expertise to help guide you through the most challenging crises. From the initial communications response to the creation of key messages to the development of the strategies, tools and tactics, Prairie Sky’s crisis communications experts can do it all.
As the saying goes, an ounce of prevention is worth a pound of cure. We can also prepare and support the leaders of your organization or business through practical hands-on media training, so they are truly ready to face journalists, key stakeholders, and the public.
Business Development
Your Bridge to New Opportunities
To achieve sustainable growth, you need a strategy to attract and retain clients and continually fill your sales funnel.
We work with your team to provide the following:
- Strategy Development – creating a plan to grow your market share based on an 8-step business development process to help you assess your unique value proposition, identify target market(s), develop strategy to generate awareness and assist with engaging with new clients to explore new opportunities.
- Strategic Communications – helping develop your strategic approach to communications whether through digital communications, traditional advertising, open houses, webinars, one-on-one meetings, we help you get your message to the right audiences in the most compelling way.
- Connections – This where the “rubber hits the road”. Our experienced team is able to assist you with introductions or connections to the companies in your target markets.
