Experience:

RICHARD TRUSCOTT

Vice-President

Richard joined Prairie Sky after a decade in senior leadership with the Canadian Federation of Independent Business (CFIB), Canada’s largest independent business association, where he played a pivotal role in influencing policy and regulatory changes at all levels of government. In 2015, he was promoted to Vice-President for Alberta and BC, where he led legislative strategy, media relations, policy development, and advocacy as CFIB’s chief spokesperson and strategist for both provinces.

Richard’s public policy career began on Parliament Hill as an advisor to the Leader of the Opposition. He then joined the Canadian Taxpayers’ Federation, gaining recognition as a leading public policy advocate in Saskatchewan. His private sector experience includes senior roles with Venture Communications, one of Canada’s largest independent marketing agencies, and the Certified General Accountants Association of Alberta.

He holds a Bachelor of Arts in Political Science from the University of Calgary and an MBA from Queen’s University, along with an Accreditation in Public Relations from the Canadian Public Relations Society (CPRS), an association he led as national president from 2012 to 2014. He currently also serves on the boards of both CPRS Calgary and the Alberta chapter of the Public Affairs Association of Canada (PAAC).

Born and raised in Calgary, Richard enjoys skiing the Rockies’ powder in winter and waterskiing BC’s lakes in summer.

Sector Experience:

What we do:

At Prairie Sky Strategy we develop the strategy to bridge the gap between where your organization is today, and where you want it to be tomorrow. 

You have growth objectives. You may have regulatory challenges. You may be headquartered in another jurisdiction and need “boots on the ground” in-market providing local insights, analysis and execution. That’s where Prairie Sky comes in.  

We assist local, national and international organizations to identify barriers to success, and develop and implement a strategic roadmap to capitalize on the endless opportunities in Western Canada and beyond.

Get the latest Prairie Politics insights and analysis, webinar notifications and more.

Follow Us

© 2024 Prairie Sky Strategy