Ariella brings over a decade of experience in communications, stakeholder relations and policy development working within provincial and federal governments, non-profits and clients from a variety of different backgrounds and industries. From working on announcements of major international trade deals, to managing crisis communications, to overseeing the roll-out of major policy initiatives, Ariella brings a strong background in developing communications strategies that leverage the unique interests of specific audiences and potential influencers.
Her work within both the public and private sectors have equipped her with particular strengths to help manage advocacy focused on policy changes, communications and issues management, and extensive experience and skill in managing a wide range of stakeholder groups. From her role as Chief of Staff to the Minister of Jobs, Economy and Innovation, as well as Director of Stakeholder Relations in the Office of the Premier of Alberta, to her time as a consultant and as Manager of Media Relations for the Insurance Bureau of Canada during the Fort McMurray wildfire in 2016, Ariella has developed the ability to work under pressure, addressing the task at hand and ensuring that those she is working for are being strongly supported in managing crises and communicating with the public.
Ariella is a graduate of Carleton University with a degree in Political Science and History. In her spare time she enjoys horseback riding, running and reading historical fiction.